Now Google offers instant results

Keeping to its style of constant innovation, Google has announced the release of Google Instant Search, a new tool for the most widely used search engine worldwide. Thanks to this tool, the results for our search will be displayed as soon as we start typing.

Despite the release is recent and so far it is only available as long as we use the search engine from our personal account and we enable the option, Google Instant Search has already got people talking.

Once again, the change seems to threaten the work of positioning. The truth is that the use of this tool will make it irrelevant to be in any other place but the first since it will take priority over the rest of the results. On the other hand, it definitely benefits those websites that are designed for appearing as one single word instead of a phrase.

Many users haven’t found Google’s new tool too important. Although it is amazing to get “real-time” results, Google Instant Search doesn’t really make us save a lot of time. Google has announced that the users’ global saving comes to 11 hours per second, but in practice each individual user won’t find this very significant.

Google Instant Search is an innovation for Google’s main product. Beyond the purchases and its constant product diversification, Google has shown that it will not give up presence as a search engine by staying always one step ahead.

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