Yahoo switches to Bing search engine
July 30th, 2009 | Published on: News
Yahoo switches to Bing search engine
What were initially juicy offers on behalf of Microsoft to acquire Yahoo! -though no deal was ever made- an agreement was finally reached between the two companies in order to fight the Google effect. Yahoo´s search engine steps asides and welcomes Microsoft´s own search engine: Bing, which will develop and offer publicity services, and of the other hand will provide content for Yahoo´s homepage.
The news was announced in a press conference by Yahoo!´s CEO Carol Bartz and Steve Ballmer from Microsoft, who stated their plan to compete with Google and benefit from the merge as well. In this way, their bet seems simple yet promising. They manage to seek a large-scale movement regarding web traffic, ads and services.
As for Yahoo!, this agreement outlines their homepage revamp strategy.
As some of you may recall, last week Yahoo! dropped its concept of content service providers, thus providing more useful services to Yahoo! users. For this reason, this alliance was made to provider Yahoo! users a more significant value- add feature, according to CEO Carol Bartz.
Microsoft in particular, provides Yahoo! with its own powerful search engine called Bing. MS improved and re-launch Bing over the years, managing to reach the third place in the search engine battle. Yahoo! Search will use Bing for 10 years now, and will manage ad sales (keeping 88% of the profit) and will also provide content for its portal.
Being a commercial-strategic merge, spokespersons of both companies made sure this agreement “offers an alternative to advertisers so they don´t feel obliged towards a company that dominates more than 70% of web searches”.
From the user viewpoint, the merger with Bing will bring an excellent choice when it comes to customizing Yahoo´s profiles and performing more accurate searches –without exiting the current page.
This is, without a doubt, a business strategy that will enables Microsoft and Yahoo! to join forces and stand up against Google´s dominating search and internet ads market.
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